ABOUT US

WHO WE ARE. 

A STORY OF COMFORT AND STYLE

We believe that Women shouldn’t have to choose between comfort and style. 
Women of all ages want to feel current and seen. Our in-house design and production teams 
create ranges that prioritize comfort as much as they do international trends for a 
modern South African Woman. We strive to make every pair timeless, comfortable 
and ageless. We see you not age.

A NEW CHAPTER FOR FROGGIE

In September 2024, we embarked on a journey to refresh the Froggie brand. 
This wasn’t about changing who we are but rather showing women who we are. 
We’re proud to say that our commitment to comfort, style and quality remains the same, 
but with a modern and timeless look.

Thank you for being here and supporting local. Heritage and authenticity are at the heart 
of whom we are, and we’re honored to share it with you.

OUR COMMITMENT TO LOCAL

Today, we are proud to be one of the country’s remaining shoe factories 
and a trusted South African brand. With a legacy spanning over four decades, 
we are a family run business that has built a reputation for excellence. Driven by us 
dedication to our team, products, and local industry. Despite the challenges faced 
by the South African shoe industry, we can truly say that our shoes are made from 
scratch within the walls of our Factory with South African hands crafting them. We 
are heavily focused on supporting local suppliers and contributing to the growth 
of the South African shoe industry.