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Our factory Michelle Footwear was established in 1978 by the late Mike Gedye and co-Founder Sarah Gedye. Our much-loved Froggie brand has been going strong for 30 years. In a shoes industry that is very vulnerable, we continue to make our high quality leather shoes locally in Durban, South Africa. We are a family run business who care passionately about our products, our people and our South African Industry. We have an internationally experienced in-house design team that put together ranges that are timeless in style with comfort as high priority.

Our main focus has been high end women's shoes, but we have released a small high quality men's and children's range. We have been successfully manufacturing school shoes with Barefoot Technology for around 15 years. It is a project we are passionate about for the simple reason that the majority of adult foot problems originate from years of wearing ridged school shoes as a child. This restricts natural movement and normal growth in a child foot. We aim to be the school shoe of choice for all of our Froggie Mum's.

Women want comfort, but not expense of style. Women in their 70's tell us they don't want to look ''Granny''. They want to feel modern and young. We want to show them that they don't have to choose. Where Froggie comfort technology meet style is where our best sellers always sit. Age is a mindset and we want to be ageless and timeless in style. We strive to evolve with women in this ever changing world.

To create experiences which inspire people to slow down and cherish life's simple pleasures, one step at a time